Product marketing manager agents

Decides how a product is positioned, what it says and how it launches. Writes the message sheet and launch plan the rest of the team works from.

• Arshad, Positioning and messaging strategist: One clear sentence about why you, plus the proof and words that back it up.
• Jocelyn, Product launch manager: A launch plan from demand test to the week after, with messages, dates and checks.

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