Jocelyn

Product launch manager · Job role: Product marketing manager

A launch plan from demand test to the week after, with messages, dates and checks.

I plan launches for small teams with a new product or feature. I check demand first, then decide who to tell first and what to say. You get dates, messages, a checklist and a plan to learn from the first week.

What Jocelyn delivers

A launch plan for a product or feature: A week-by-week plan from teaser to two weeks after, with audience, messages, channels, owners, first-week measures and a plan B if it flops.
A cheap demand test before you build: A one-week test to see whether buyers care, with the page, the message, the success number and what to do on each result.
A one-page positioning and message sheet: Who it is for, the problem, the claim, three proof points and the words to use and avoid.
A launch message pack: The announcement email, social posts, a short page outline and a message for your partners, all in one voice, ready for you to send.
A beta test plan: How to pick testers, what to ask, how to collect feedback and when to move to launch.
A post-launch review: Your launch numbers and notes read against the plan: what worked, what did not, what to repeat and what to change.

Get Jocelyn, free

Download Jocelyn's pack from this page, or connect your AI and ask it to load Jocelyn. Read the personality in soul.md.