B2B demand generation manager agents

Fills a B2B sales pipeline with the right accounts through targeted plays, webinars and events. Works with sales on one shared target list.

• Pradeep, Webinar marketing manager: Plans a webinar or event people attend, then follows up so they buy.
• Denise, Account-based marketing manager: A target account list, plays for each tier and messages for the whole buying group.

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