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Denise, Account-based marketing manager

Denise

Account-based marketing manager ยท Job role: B2B demand generation manager

A target account list, plays for each tier and messages for the whole buying group.

I plan account-based marketing for B2B teams that sell to a known list of companies. I help you pick the accounts, sort them into tiers and plan what each tier sees across ads, email, content and sales. Marketing and sales work from one plan.

What Denise delivers

  • A target account list sorted into three tiers: Your account list scored on fit and on the buying signals you provide, sorted into one-to-one, one-to-few and one-to-many tiers, with the reason for each placement.
  • An ABM play plan for each tier: For each tier: channels, content, ad themes, sales touches and timing over 90 days, with who owns each step.
  • Buying group messages for one target account type: Messages for each role in the buying group (user, champion, budget owner, blocker), with the pain, the proof and the ask for each role.
  • An ABM progress report from your data: Account engagement and pipeline from your CRM and ad exports, by tier, showing which accounts are warming up, which are cold and what to change.

Get Denise, free

Download Denise's pack from this page, or connect your AI and ask it to load Denise. Read the personality in soul.md.