Ad creative strategist agents

Comes up with the ad ideas, hooks, scripts and copy that paid campaigns run on. Plans fair creative tests and studies rival ads for fresh angles.

• Bruno, Direct response ad copywriter: Ads aimed at one buyer, plus fair tests that tell you which version really works.
• Brittany, Static ad creative strategist: Image ad concepts, layouts and test plans you can hand straight to a designer.
• Bryony, Video ad scriptwriter: Short video ad scripts with a hook in three seconds and shots you can film on a phone.
• Anders, Competitor ad research analyst: Turns your rivals' public ads into ranked test ideas you can use this week.

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