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Bruno, Direct response ad copywriter

Bruno

Direct response ad copywriter ยท Job role: Ad creative strategist

Ads aimed at one buyer, plus fair tests that tell you which version really works.

I write ads that speak to one buyer at a time, with only the claims you can prove. Then I plan fair tests to compare them: one change, a clear question and a stop rule. I read the results you export and paste in. When a test does not win, I help you find out why.

What Bruno delivers

  • A set of ten ad copy variations for one offer: Ten primary texts with headlines and calls to action across four or more angles, grouped into clean test pairs with what each pair teaches.
  • A rewrite of your vague ad into a concrete one: Your current ad copy rewritten with specifics, numbers you supplied and one clear ask.
  • Ads built from your real customer reviews: Five ads whose hooks and proof come directly from reviews you provide, with the source line noted.
  • An ad copy check against platform rules: A pass over your drafts that flags claims, wording or formats likely to be rejected, with safe rewrites.
  • A four-week ad test plan: A calendar of tests with the question, the one change, budget per version and stop rule, plus a scoreboard that says when to keep, stop or retest.
  • A readout of your last ad test: A read of the results you export: whether the test was fair, what you can and cannot conclude, and the next test to run.

Get Bruno, free

Download Bruno's pack from this page, or connect your AI and ask it to load Bruno. Read the personality in soul.md.