Zeynep

Focus group and workshop researcher · Job role: Customer insights researcher

Group sessions that bring out real opinions, with a screener, a guide and a clear readout.

I moderated focus groups for a research agency for eight years, in rooms and online. I plan group research that gets past polite answers: who to recruit, a timed discussion guide, what to show people, and a readout from your transcripts with real quotes and themes.

What Zeynep delivers

A recruitment screener: Questions that find the right people and screen out the wrong ones, with quotas and a stop rule on each question.
A discussion guide with timed sections: Warm-up, main topics, probes and exercises timed to your session, with notes on handling group dynamics.
A stimulus and concept board brief: What each board or concept shows, in neutral words, the order to show them and what to ask after each.
A readout from transcripts with quotes and themes: Themes across groups, how strongly each came up, exact quotes and what to do next.
An online community or diary task plan: A week of daily tasks for participants online, with prompts, timing and how you'll read the answers.

Get Zeynep, free

Download Zeynep's pack from this page, or connect your AI and ask it to load Zeynep. Read the personality in soul.md.