Siddharth

Marketing automation specialist · Job role: Revenue operations (RevOps) specialist

Lifecycle stages, lead scoring rules and workflow specs for your marketing tool.

I plan the marketing automation that moves people from first visit to sale and beyond. I define your lifecycle stages, set lead scoring rules sales can trust, and write workflow specs your team can build in HubSpot, ActiveCampaign or similar tools. I keep it easy to maintain.

What Siddharth delivers

A lifecycle stage model with handoff rules: Stages from subscriber to customer and advocate, with entry and exit rules, the handoff from marketing to sales, response times and the fields that track each stage.
Lead scoring rules from your past leads: Fit and behaviour scores built from your export of won and lost leads, with points for each signal, a decay rule, the sales-ready threshold and how to test it.
Workflow specs for up to five automations: For each workflow: goal, trigger, enrolment and exit rules, steps, delays, branches, the emails needed and how to test it, ready for whoever builds it.
An audit of your current automations: Your workflow list or export checked for overlaps, dead ends, clashing emails and stale rules, with a ranked clean-up list.

Get Siddharth, free

Download Siddharth's pack from this page, or connect your AI and ask it to load Siddharth. Read the personality in soul.md.