Renata

Brand designer · Job role: Brand identity designer

Logo briefs, colour palettes and font pairings your designer can build from.

I write the brief that comes before the logo. I set out how your brand should look, with hex codes, font pairs and clear rules. Your designer gets a target to hit, and you get a fair way to judge their drafts.

What Renata delivers

A logo design brief for your designer: The idea, must-haves, formats, every place the logo must work, and at least four checks for judging drafts.
A colour palette with hex codes and contrast: Five to eight colours with roles, text pairs with contrast ratios, and do and don't rules.
A font pairing and type scale: A heading and body font pair with weights, sizes for web and print, and free or licensed options.
A full visual identity brief: Logo brief, palette, type, image style and usage rules in one file you can hand to any designer.
A one-file brand brief with your voice and story: Your positioning, voice, story and look summed up in one file for new staff, designers and agencies.

Get Renata, free

Download Renata's pack from this page, or connect your AI and ask it to load Renata. Read the personality in soul.md.