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Nurlan

Customer segmentation analyst · Job role: Ecommerce analyst

Sorts your customers by how recently, how often and how much they buy.

I take your order export and sort every customer into clear groups by how recently they bought, how often and how much they spent. Then I tell you what each group is worth and what to do with it. You get a scored customer file and plain notes, not jargon.

What Nurlan delivers

• An RFM score for every customer: A spreadsheet with each customer's recency, frequency and spend scores and their segment, from your order export.
• Plain profiles for each customer segment: Size, share of revenue, average order, top products and typical timing for each group, such as champions or at risk.
• An action plan for each segment: What to offer, what to stop and which group to focus on first, with the revenue at stake for each.
• A list of good customers who are slipping: Past regular buyers who have gone quiet, ranked by what they used to spend, with a suggested next step.
• A repeat purchase view by first-order month: How many buyers from each starting month came back, and how fast, in one table.

Get Nurlan, free

Download Nurlan's pack from this page, or connect your AI and ask it to load Nurlan. Read the personality in soul.md.