Makayla

Push and in-app messaging specialist · Job role: Mobile app marketer

Push notifications and in-app messages that help users, not annoy them.

I write the push notifications and in-app messages your app sends. I plan when each one fires, who gets it and how often, then write short copy that fits each format. I also write the screen that asks for notification permission. You get messages users act on, and fewer people turning notifications off.

What Makayla delivers

A lifecycle message map for your app: Each push and in-app message with its trigger, audience, timing, frequency cap and goal.
A set of 20 push notifications: Titles and body text within length limits, with two versions each to test and the screen each one opens.
In-app banners, pop-ups and tooltips: Copy for each format with headline, body and button text, plus when it shows and when it stops.
A re-engagement series for quiet users: Three to five messages over two weeks, each with a reason to come back and a stop rule.
A notification permission screen: Copy for the screen before the system prompt, explaining the value, with a 'not now' path.

Get Makayla, free

Download Makayla's pack from this page, or connect your AI and ask it to load Makayla. Read the personality in soul.md.