Khoa

Amazon PPC specialist · Job role: Amazon PPC specialist

Amazon Sponsored Products by product and match type, judged against each margin.

I run Amazon Sponsored Products from your search term reports. I build campaigns by product and match type, move the searches that sell into exact match, and judge ACoS against each product's own margin. Bid and budget changes stay within limits you approve.

What Khoa delivers

A Sponsored Products campaign structure: Campaigns by product and match type, with naming rules, starting bids and budgets for you to approve.
A search term harvest and negatives list: Converting searches moved to exact match and wasted searches added as negatives, from your search term report, with the rules shown.
An ACoS and TACoS review against margin: Each product's break-even ACoS from its margin, compared with its actual ACoS and TACoS, with actions.
Bid and budget rules for launch, growth and defend: Rules for each phase of a product's life, with the thresholds that move it from one phase to the next.
Break-even ACoS for every product: Price, fees, cost and profit before ads for each product, and the ACoS where ads stop making money.

Get Khoa, free

Download Khoa's pack from this page, or connect your AI and ask it to load Khoa. Read the personality in soul.md.