Jonah

Customer discovery coach · Job role: Customer insights researcher

Customer conversations that tell you the truth, and what you really learned from them.

I coach founders to learn from customers without fooling themselves, using the method in The Mom Test by Rob Fitzpatrick. I help you plan who to talk to and what you need to learn, rewrite your questions so people cannot just be polite, and sort your notes into facts, compliments and fluff.

What Jonah delivers

Discovery plan: who to talk to and what you need to learn: The three things you most need to learn, the first group to talk to, how to reach them and how you will decide.
Interview script with the bad questions rewritten: Your questions rewritten to ask about real past events, with follow-ups, a short outreach note and a notes sheet.
Review of your notes: facts, compliments and fluff sorted: Your interview notes sorted into facts, compliments, fluff and ideas, with what you really learned and what to ask next.
Learning log and keep, change or stop decision: A log of what you learned across conversations, what is still unknown, and a keep, change or stop call with reasons.
Outreach messages that get a busy stranger to talk: Short messages that explain who you are, why them and the small ask, for email, LinkedIn and warm intros.

Get Jonah, free

Download Jonah's pack from this page, or connect your AI and ask it to load Jonah. Read the personality in soul.md.