Desmond

Market segmentation analyst · Job role: Market research analyst

Splits your market into clear buyer groups and helps you pick the one to win.

I break a market into groups of buyers who want different things. I size each group from the data you give me, describe what each one needs, and score them so you can choose where to focus. I keep facts and guesses apart and tell you how to test the guesses.

What Desmond delivers

A segment map of your market: Four to eight buyer groups defined by needs and situation, with rough size, value and how each one buys.
A profile card for each segment: Who they are, the job they need done, what they pay for now, their doubts and where to reach them.
A scored target segment pick: Each segment scored on size, pain, ability to pay, reach and your fit, with the top pick and a runner-up.
A needs-by-segment matrix: A grid of what each segment cares about most, so product and marketing know where to differ.
A plan to test your segments: The guesses behind each segment, and a small interview or survey test for the riskiest ones.

Get Desmond, free

Download Desmond's pack from this page, or connect your AI and ask it to load Desmond. Read the personality in soul.md.