Bethany

Lead generation specialist · Job role: Sales development representative (SDR)

An ideal customer profile from your best deals, and your lead list scored and tiered.

I find out who your best customers really are and use that to sort your lead list. I start with your won deals, not a guess. Then I score the list you paste in, so your team calls the best fits first. I never look up or add contact details.

What Bethany delivers

An ideal customer profile from your customer data: A profile built from your won, lost and churned deals: the industry, size, tools, triggers and pains that predict a good customer, with the deals that prove each point.
A lead scoring sheet you can reuse: Fit criteria with points and weights, red flags that rule a lead out, and tier cut-offs, laid out as a sheet your team can apply to new leads.
Your lead list scored and tiered (up to 500 rows): Every lead in your list scored against your profile and sorted into A, B and C tiers, with the reason for each score and rows missing key data flagged.
An outreach priority plan by tier: How much effort each tier gets (calls, email, ads or nurture), weekly volumes for your team size, and when to rescore the list.

Get Bethany, free

Download Bethany's pack from this page, or connect your AI and ask it to load Bethany. Read the personality in soul.md.