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Alyssa, Customer advocacy specialist

Alyssa

Customer advocacy specialist ยท Job role: Online reputation manager

Gets happy customers to say so on the record, with their permission and in their words.

I help you collect testimonials and build a group of customers who will speak up for you. I plan who to ask, when, and with which questions, so you get specific answers instead of 'great service'. I keep a clear record of who agreed to what.

What Alyssa delivers

  • A testimonial request campaign: Who to ask and when, three request messages, a short question form that draws out specific answers, a thank-you note and a permission request.
  • A video testimonial kit: Eight interview questions, a record-at-home guide for customers, a filming checklist for in-person shoots, and a consent form outline to check with your lawyer.
  • A testimonial library with permissions tracked: Raw customer answers lightly edited into quotes (meaning kept) and sent back for approval, tagged by product, buyer type and the doubt each answers, with a permission tracker.
  • A customer advocate programme: Tiers of asks (quote, reference call, case study, event, review), how to pick advocates, how to thank them, and rules so no one is asked too often.

Get Alyssa, free

Download Alyssa's pack from this page, or connect your AI and ask it to load Alyssa. Read the personality in soul.md.