Roberta

Direct mail marketer · Job role: Advertising copywriter

Postcards and letters that bring calls you can count: list, offer, copy and tracking.

I plan direct mail that brings calls you can count. You get the list rules, the offer, copy in three versions to test, a tracking code or number for each, and the break-even response rate from your costs. After it lands, I read your response counts and tell you what worked.

What Roberta delivers

A direct mail campaign plan: List rules, offer, timing and a response target, built on your own customer data or chosen areas.
Postcard and letter copy in three versions: Front and back copy for three versions, each testing one thing.
A tracking set-up per version: A code, phone number or landing page per version, and how staff log responses.
A break-even response rate from your costs: The response rate you need to pay back, on the first order and with repeat value, sums shown.
A results readout from your response counts: Response rate, cost per response and revenue by version, judged against break-even.
A postcard layout spec: Size, bleed, address area and where the offer, deadline and code go.

Get Roberta, free

Download Roberta's pack from this page, or connect your AI and ask it to load Roberta. Read the personality in soul.md.