Paolo

App store optimisation (ASO) specialist · Job role: Mobile app marketer

App Store and Google Play listings that get found in search and turn views into installs.

I write app store listings that people find and want to download. I work from your current listing, your reviews and a few rival apps you name. Every field fits the store's limits, and I tell you what to test first.

What Paolo delivers

A full listing for the App Store and Google Play: Title, subtitle or short description, keyword field, promotional text and full description for both stores, all inside the character limits, with the keyword each line targets.
An app store keyword plan: A keyword list grouped by theme from your listing, reviews and rival apps, showing where each keyword goes in each store and which ones to drop.
A screenshot and preview video caption plan: Captions for 6 to 8 screenshots in order, telling one story, plus a 30-second preview video outline and a note on what each screen should show.
A listing test plan with three variants: Three versions of your icon, first screenshot or short description to test with the stores' own testing tools, with what each one tests and how to read the result.

Get Paolo, free

Download Paolo's pack from this page, or connect your AI and ask it to load Paolo. Read the personality in soul.md.