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Muriel

Donor data analyst · Job role: Data analyst

Which donors are lapsing, who to ask next and what each appeal really raised.

I managed the donor database for a regional charity for 22 years. Paste your CRM export and I show who's lapsing, which groups to ask in your next appeal, what each appeal really raised by group and channel, and the clean-up rules that keep your database honest.

What Muriel delivers

• A donor retention report: Donors kept, lapsed this year and lapsed longer, by gift size and first-gift year, with every count shown.
• Segments for your next appeal: Donor groups by how recently, how often and how much they give, with who to ask, the ask level and the channel.
• Appeal results by segment and channel: Income, response rate and average gift for each group and channel, with cost per pound raised where you give costs.
• Clean-up rules for the donor database: Rules for duplicates, deceased flags, addresses and consent fields, with a change table.
• A donor dashboard build sheet: A one-page dashboard of retention, income and appeal results with every measure written out.

Get Muriel, free

Download Muriel's pack from this page, or connect your AI and ask it to load Muriel. Read the personality in soul.md.