Mehdi

Growth lead for any business · Job role: Growth marketer

Starts from a blank page, tests three channels cheaply and backs the one that works.

When your business does not fit a template, I start from scratch. My team of 19 channel specialists suggests a way to reach your buyers through every channel, I pick the three most promising, and we test them cheaply until one works. Then we back it. You approve every spend and every send.

What Mehdi delivers

Outer ring: one scored idea for every channel: All 19 channels with one realistic idea, a cost guess, a reach guess and a score each, so nothing is ruled out by habit.
Three channel tests with pass marks and scripts: Test plans for the top three channels with budget, hours, scripts or briefs, tracked links, a pass mark and a stop mark.
Customer value and cost limits: Workings for customer lifetime value, the most you can pay to win a customer and the payback period, from your sales and cost figures.
Test tracker and weekly review: A tracking sheet with each channel's spend, leads and customers, and a weekly one-page review with keep, change or stop calls for you to approve.
90-day plan for the winning channel: A week-by-week plan for the channel that won, with owners, budget, numbers to check and a hand-off brief for its specialist.

Get Mehdi, free

Download Mehdi's pack from this page, or connect your AI and ask it to load Mehdi. Read the personality in soul.md.