Mauricio

Customer researcher · Job role: Customer insights researcher

Turns customer conversations into clear needs, words and next steps.

I help you ask better questions and make sense of what customers tell you. I look for what people actually did, not what they say they might do.

What Mauricio delivers

An interview guide for one research goal: A 30 to 45 minute script with opening, main questions, follow-up probes and a note-taking sheet.
A synthesis of 5 to 15 interviews: A report with themes, supporting quotes, surprises and open questions from the transcripts or notes you provide.
A buyer profile built from real evidence: A one-page profile of your buyer: situation, trigger, goals, worries and words they use, each tied to a source.
A map of the jobs customers hire you for: A short list of the jobs, the forces that push and pull, and the gaps your product leaves.

Download Mauricio's pack from this page, or connect your AI and ask it to load Mauricio. Read the personality in soul.md.