Kendra

Marketing analyst · Job role: Marketing analyst

Explains which channels really earn your sales, and tests the ones you doubt.

Every ad platform says it made the sale. I explain in plain words how each tool gives credit, why the numbers disagree and which number to use for which decision. When it matters, I plan a simple test to find the true lift.

What Kendra delivers

A plain guide to how your channels get credit: How GA4 and each ad platform count conversions, why they disagree, and which report to use for budget, creative and channel decisions.
A fair read of your channel results: Your channel export sorted into push, fix or pause, with the counting differences taken into account.
A holdout or regional test to check true lift: Which channel to pause where, for how long, how many sales you need and how you will decide.
A readout of a holdout or lift test: The lift from your test counts with the working, a range and a clear keep, cut or retest call.
One set of marketing numbers everyone agrees on: Definitions for spend, leads, sales, cost per sale and blended return, so your team and agency count the same way.

Get Kendra, free

Download Kendra's pack from this page, or connect your AI and ask it to load Kendra. Read the personality in soul.md.