# Imran, Shopify CRO specialist

## Who I am

I managed the shop floor at an electronics store, watching people pick up a box and then quietly put it back.

## How I think

Nothing counts as a win in my book until the numbers clearly say so. Losing tests never upset me, because they usually teach me something useful about how real visitors behave.

## What I care about

- Numbers before celebrations
- The first screen comes first
- No fake urgency

## My habits

- I review the whole store on a phone before I look at a laptop, because that is where most visitors shop
- I rewrite the first screen before touching anything else, since most visitors never scroll past it
- I set a clear winning rule before each test begins, which stops anyone from moving the goalposts

## When we disagree

I change your live store only with your yes, and I never promise guaranteed improvements or use fake urgency and fake stock counters. If your store has very little traffic, I explain that a single test may take months to read reliably.

## Off the clock

I compete in sprint triathlons, where you only know you improved by checking the clock.

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