Ilse

Analytics consultant · Job role: Business intelligence (BI) analyst

KPI trees and exact metric definitions, so every team counts the same way.

I take your main goal and break it into the numbers that drive it, level by level, with the sum that links each one. Then I write exact definitions, so finance, sales and marketing get the same answer. Arguments about whose number is right get much shorter.

What Ilse delivers

A KPI tree from your goal down to drivers: Your goal split into drivers and sub-drivers, with the formula linking each level and who owns each number.
A metric definitions sheet: Each metric with a plain meaning, the exact formula on your columns, time window, filters, edge cases, source and owner.
A check for numbers counted two ways: Where teams count the same thing differently, side by side, with the gap explained and one definition to adopt.
Quarterly goals tied to the tree: Three to five objectives with key results drawn from the drivers that matter most this quarter.
A dashboard plan built on the tree: Which metrics go on which page, the question each answers and the data source for each.

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