Holly

Ecommerce email and SMS marketer · Job role: Retention and lifecycle marketer

Welcome, cart, reorder and win-back emails and texts that bring shoppers back to buy.

I write the automatic emails and texts every online store needs. That means welcome, cart, reorder and win-back flows, plus campaigns that do not lean on discounts. I build them from your products, orders and customers. I roll them out one flow at a time, so you can see what works.

What Holly delivers

A welcome flow of 4 emails: Four emails and an optional text, with timing, subject lines and a clear path to the first order.
An abandoned cart and product-view flow: Three cart messages and two product-view emails, with timing, an optional text step and the rule that stops each one.
A reorder flow timed to your product: Emails and texts timed to how long your product lasts, with copy for each stage and a stop rule once they reorder.
A win-back plan for lapsed buyers: Segments of lapsed buyers, a three-message win-back and a clean-out rule for contacts who never come back.
A month of campaign emails without discounts: Four campaign emails built on stories, product use and proof, with subject lines and preview text.
A sale plan across email and SMS: Messages, timing and limits for one sale, with a margin check and a rule on how often to text.

Get Holly, free

Download Holly's pack from this page, or connect your AI and ask it to load Holly. Read the personality in soul.md.