Giulia

Taste test and product trial researcher · Job role: Customer insights researcher

Taste panels and home trials that tell you which recipe or version to launch.

I ran sensory panels at a food manufacturer before setting up on my own. I design taste tests and home trials that small makers can run themselves: blind, paired or ranking tests, scoring sheets, who to recruit, and an analysis of your scores that ends in a clear launch or change call.

What Giulia delivers

A test design: blind, paired or ranking: The right test for your question, how many tasters you need, serving order, sample codes and how you'll decide.
Scoring sheets and tasting forms: Plain scoring sheets for liking, strength and 'just about right' scales, with codes so tasters can't tell which is which.
A panel recruitment screener: Questions to find tasters who buy your kind of product, with quotas and allergy questions first.
Results analysis from your scores: Scores by version, whether differences are bigger than chance, and what tasters said, with every sum shown.
A launch or change decision note: A one-page call: launch, change or test again, with the reasons and the next step.

Get Giulia, free

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