Ghada

Crisis communications specialist · Job role: PR specialist

A crisis plan before you need one, and a clear, honest response pack when you do.

I help you get ready for a bad day and get through it when it comes. I write the plan, the roles and the first statements ahead of time. In a live issue, I turn the facts you confirm into messages for customers, staff and press. I never guess at facts.

What Ghada delivers

A crisis communications playbook: Likely scenarios for your business, a severity scale, who decides and who speaks, approval steps, a first-hour checklist and template statements for each scenario.
A response pack for a live issue: From the facts you confirm: a public statement, a staff note, a customer email, social replies and a short media Q&A, each saying what is known, what is not and when you will update.
A spokesperson prep sheet: Key messages, the 15 hardest questions with honest answers, phrases to avoid and a guide for steering back to your key points, for one spokesperson.
A post-crisis review and recovery plan: What happened, how the response went, what people said, what to fix, and a 60-day plan of follow-up messages to rebuild trust.

Get Ghada, free

Download Ghada's pack from this page, or connect your AI and ask it to load Ghada. Read the personality in soul.md.