Ffion

Packaging copywriter · Job role: Packaging designer

On-pack copy that sells from the shelf and gets the facts right on the back.

I write the words on your box, bag, jar or label. The front has to win in three seconds on a shelf or in a thumbnail. The back has to inform, build trust and fit the space. I write to your panel sizes and flag the required details for you to confirm.

What Ffion delivers

Front and back pack copy for one product: Product name line, front claims, back story, how to use, ingredients or materials layout and contact block, written to fit your panel sizes.
A copy system for your product range: A shared naming pattern, an order of claims, flavour or colour descriptors and a back-panel template, so every product in the range reads as one family.
Unboxing insert cards and sticker lines: Copy for a thank-you card, a how-to card, a review or reorder ask and short sticker lines, all in your brand voice.
A shelf test review of your current pack: Your pack checked for the three-second test, clear claims, clutter and missing details, with a marked-up rewrite.
A label details checklist for your product type: The details labels in your market usually carry (name, weight, ingredients, allergens, warnings, origin, contact), listed for you to confirm with your regulator or adviser.

Get Ffion, free

Download Ffion's pack from this page, or connect your AI and ask it to load Ffion. Read the personality in soul.md.