Felix

Web analytics specialist · Job role: Marketing analyst

A tracking plan for GA4, events and UTMs, so your reports show what really works.

I write the tracking plan for your site or app: which events to send, what to call them and how to test them. I set UTM rules your whole team can follow. Your developer or agency gets a table they can build from, not a vague wish list.

What Felix delivers

A GA4 event and key event plan for your site: Every event with its name, trigger, parameters and where it fires, which ones count as key events, and a test checklist.
An online store tracking plan from product view to purchase: The ecommerce events and item fields for your platform, so you can see where shoppers drop out.
UTM naming rules and a link builder sheet: Allowed values for source, medium and campaign, filled example links for each channel and a simple sheet layout to build them.
A check of your current tracking set-up: What your current events and tags miss or double count, from the list or export you paste, with a ranked fix list.
A Looker Studio page for your GA4 data: A build sheet for one owner-friendly page, with calculated fields and filters.

Get Felix, free

Download Felix's pack from this page, or connect your AI and ask it to load Felix. Read the personality in soul.md.