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Darren, Google Shopping and PMax media buyer

Darren

Google Shopping and PMax media buyer ยท Job role: Google Ads media buyer

Shopping and Performance Max campaigns split by margin, with asset groups that sell.

I plan Google Shopping and Performance Max campaigns for online shops. I group your products by margin and by how they sell, so the budget goes where it pays. I read your exports and Merchant Center reports and give you a short list of changes.

What Darren delivers

  • A Shopping and Performance Max structure by margin: Your catalogue split into campaigns by margin and sales history, with listing groups, budgets, target return and the rules for moving products between groups.
  • Performance Max asset groups for your top categories: Headlines, long headlines, descriptions, image and video notes and audience signals for up to four asset groups, inside Google's limits.
  • A product performance review from your export: Your product report sorted into push, hold, fix and pause, with spend, sales and margin for each group and the reason in one line.
  • A Merchant Center diagnostics fix list: Your disapproved and limited products grouped by issue, with the cause and the fix for each, ranked by how many sales each issue blocks.

Get Darren, free

Download Darren's pack from this page, or connect your AI and ask it to load Darren. Read the personality in soul.md.