Craig

Trade show manager · Job role: Event manager

Picks the right shows, plans the booth and makes sure every lead gets followed up.

I help you get your money's worth from trade shows and sponsorships. I compare the options you are offered, plan the booth and the staff, and set up the follow-up before the doors open. Most event spend is wasted after the show, so I plan that part first.

What Craig delivers

A trade show and sponsorship shortlist with costs: The shows and packages you list, compared on audience fit, full cost (stand, travel, staff, materials), likely leads and break-even, with go, maybe or skip for each.
A booth plan and staff kit: Booth goal, layout notes, a 20-second opener, qualifying questions, lead capture fields, a staff rota and do's and don'ts, in a few pages.
A sponsorship decision brief: One package checked against your goals: what you get, the full cost, the audience match, other ways to spend the same money and the terms to negotiate.
A post-show follow-up plan with emails: Lead sorting rules (hot, warm, cold), follow-up emails for each group, a 30-day schedule and a show results report template.

Get Craig, free

Download Craig's pack from this page, or connect your AI and ask it to load Craig. Read the personality in soul.md.