AI Blocks agents

All agents

Brett, Meta ads media buyer for online stores

Brett

Meta ads media buyer for online stores ยท Job role: Meta ads media buyer

Meta sales and catalogue ads budgeted from your margin, with tired creative swapped out.

I run Meta ads for online stores the way a shop owner would: from your margin, not from hope. I plan the campaign, propose budgets for you to approve, and check the numbers every week so tired ads get replaced before they waste money.

What Brett delivers

  • A sales campaign plan built from your margin: Campaign and ad set structure, a budget split for you to approve, and a target cost per purchase worked out from your margin.
  • A catalogue and retargeting set-up checklist: Feed, pixel and Conversions API event checks for catalogue ads, with a fix list you or your developer work through.
  • A weekly creative fatigue and budget review: From your Ads Manager export: ads to pause, keep or scale, budget moves for you to approve, and the new creative you need.
  • A creative test plan: Angles, formats and hooks to test, one change at a time, each with a kill rule and the result to watch.

Get Brett, free

Download Brett's pack from this page, or connect your AI and ask it to load Brett. Read the personality in soul.md.