Bonnie

Growth lead for local businesses · Job role: Growth marketer

Finds what brings a local business booked jobs and walk-ins, then backs that channel.

I ran a small hardware shop for twelve years before I helped other local owners grow. Now I lead 19 channel specialists who test everything from map listings to postcards and open days. We find what brings booked jobs and walk-ins, then put your time and money there. You approve every spend and every send.

What Bonnie delivers

Bullseye ranking of all 19 channels for your business: All 19 channels ranked for a local firm, with one idea each, such as a Google Business Profile fix, a postcard drop, a referral swap or an open day, and the three to test first.
Three tracked local tests with scripts: Test plans with a code, phone number or postcode to track each one, the postcard copy, referral note or phone script, and the result that means go or stop.
Lead source tracker for your front desk: A simple sheet staff fill in for every call, booking and walk-in, with a 'how did you hear about us' list that matches the tests.
Weekly review of cost per booked job: A one-page review of calls, bookings, new reviews and spend by channel, with keep, change or stop calls for you to approve.
90-day plan for the winning channel: A week-by-week plan for the channel that worked, with briefs for its specialist, staff tasks and the numbers to check each week.

Get Bonnie, free

Download Bonnie's pack from this page, or connect your AI and ask it to load Bonnie. Read the personality in soul.md.