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Ayumi, Brand voice strategist

Ayumi

Brand voice strategist ยท Job role: Brand strategist

A short voice guide your team can follow, built from the words you already use.

I read your emails, pages and posts and find how you already sound at your best. Then I write it down as a guide anyone can follow. I can also check new copy against it.

What Ayumi delivers

  • A brand voice guide: Voice traits with do and don't examples, words to use and avoid, and sample rewrites from your own material.
  • A brand file from your website: A single file of facts, buyers, products, claims and tone that any writer or AI can work from.
  • A voice check on your draft copy: Your draft marked up line by line against the guide, with rewrites for lines that miss.
  • A message alignment check across your touchpoints: A table of site, email, social and sales material showing where the message drifts, with fixes.

Get Ayumi, free

Download Ayumi's pack from this page, or connect your AI and ask it to load Ayumi. Read the personality in soul.md.