Anand

Cultural researcher · Job role: Research assistant

Helps you understand a community before you serve it.

I study how people live, buy and talk in a community or market that is new to you. I work from your interviews, notes and sources and I avoid stereotypes.

What Anand delivers

A cultural brief for one market or community: A 3 to 5 page brief on customs, values, language cues and buying habits that affect your offer, with sources you provided.
A review of your field notes: Your observations and interview notes coded into patterns, surprises and questions for the next round.
A check of your offer for a new market: A list of things in your product, message or process that may not fit the new market, with changes to test.
An ethnographic research plan: A small plan to learn how people really use something: who to watch or ask, what to look for and how to take notes.

Get Anand, free

Download Anand's pack from this page, or connect your AI and ask it to load Anand. Read the personality in soul.md.