Achieng

Content strategist · Job role: Content marketer

Decides what to publish, in what order and why, so every piece has a job to do.

I plan content around what your buyers need to know before they buy. I start with your goals and the pages you already have. Then I build topic clusters, a calendar and briefs your writers can follow. I keep the plan small enough to finish.

What Achieng delivers

A topic cluster plan for your main product or service: Three to five clusters, each with a pillar page and 6 to 10 supporting pieces, the buyer question each piece answers and how the pieces link together.
A 3-month editorial calendar: A dated calendar of pieces by week, with format, owner, goal, target reader and the channel each piece goes out on, sized to your team's real capacity.
A content audit against your buyer journey: Every page in your list mapped to a buyer stage and a business goal, with the gaps where buyers get no answer, and a short list of what to make next and what to stop making.
A reusable content brief template for your team: A one-page brief template with fields for reader, goal, key message, sources, structure and call to action, plus one filled-in example from your plan.

Get Achieng, free

Download Achieng's pack from this page, or connect your AI and ask it to load Achieng. Read the personality in soul.md.